Press Releases
90-Day Challenge At-A-Glance
6/1/2005
What is the 90-Day Challenge?
The 90-Day Challenge is a program encouraging individuals to beautify themselves from the inside out by incorporating fresh and healthy California peaches, plums and nectarines into their diet and beauty routine.
How does it work?
Participants can access their own personalized calendar on www.eatcaliforniafruit.com that will allow them to check off how many servings of fresh California peaches, plums and nectarines they eat each day. After they sign up, they will receive daily e-mails giving them access to:
• Exercise, nutrition and beauty tips
• Healthy recipes incorporating peaches, plums and nectarines
• Enriching masks and moisturizers using fresh California fruit
How do I sign up?
Just visit www.eatcaliforniafruit.com anytime after June 1, 2005 to step up to the challenge!
Do I have to begin the 90-Day Challenge on June 1?
The 90-Day Challenge is available to consumers beginning June 1, 2005. The calendar is personalized for each consumer based upon start date.
Why California peaches, plums and nectarines?
Fresh summer fruits, such as California peaches, plums and nectarines, are proven sources of antioxidants and other phytonutrients and can help in overall wellness and improved skin condition. Research shows that antioxidants can protect skin from damaging UV rays, and are more effective when more than one is present at the same time, as in California peaches, plums and nectarines.